HI, WE DO SOCIAL.

Good question, a social media retainer package refers to an agreement or contract between a social media professional or agency and a client, where the professional or agency provides ongoing social media management services for a fixed monthly fee. The specific components of a retainer package can vary depending on the client’s needs and goals, but here are some elements commonly included:

Social Media Strategy Development: This involves creating a comprehensive social media strategy tailored to the client’s objectives, target audience, and industry. It includes identifying key platforms, content themes, posting frequency, and brand voice.

Content Creation: Generating engaging and relevant content for social media channels is crucial. This includes creating graphics, writing captions, and developing a content calendar. It may also involve sourcing or creating multimedia assets such as images, videos, or infographics.

Content Scheduling and Publishing: Managing the social media accounts, scheduling posts, and publishing them at optimal times to maximize reach and engagement. Tools like Buffer, Hootsuite, or Sprout Social can be used for efficient scheduling and monitoring.

Community Management: Responding to comments, messages, and interactions on social media platforms, fostering engagement, and managing the community. This includes promptly addressing customer inquiries, monitoring brand mentions, and managing any potential issues or crises.

Social Media Advertising: Managing and optimizing social media ad campaigns to help clients reach their target audience and achieve specific marketing objectives. This may involve budget allocation, ad design, audience targeting, and ongoing campaign monitoring.

Analytics and Reporting: Tracking and analyzing social media performance using platforms like Facebook Insights, Twitter Analytics, or Instagram Insights. Providing regular reports and performance metrics to the client, highlighting key insights and recommending adjustments to improve results.

Ongoing Strategy Adjustments: Continuously evaluating the effectiveness of the social media strategy and making necessary adjustments based on the performance data. This includes refining content, targeting, and tactics to optimize engagement and achieve desired outcomes.

The pricing of a social media retainer package varies based on factors such as the scope of services, the size of the client’s social media presence, the level of expertise of the professional or agency, and the local market. It’s important to consider these factors when determining the cost of your retainer package to ensure it aligns with the value you provide and the expectations of your clients.